The Approach
We took a user-centered approach, aiming to blend clean aesthetics with practical functionality. The goal was to create a site that’s both visually appealing and easy to navigate.
1. Unified Multi-Service Booking Experience
We structured content into clear pathways—“Rent a Horse,” “Horseback Tours,” and “Rent a House”—each with dedicated detail pages and consistent “Book Now” flows. This allowed users to easily switch between services while preserving clarity and branding.
2. Bilingual UX & SEO Optimization
The website uses a Polylang plugin and mirrored site structure for English and Spanish, ensuring translation accuracy and SEO parity. Language toggles are visible across the header and footer, while localized metadata and URLs improve search performance in both languages.
3. Optimized Visual Performance & Mobile Responsiveness
With rich visuals in galleries and service content, we implemented advanced image optimization (lazy loading, compression) and styled components to preserve layout fidelity on all devices. CTAs remain prominent, and mobile users enjoy fast, polished booking interactions without compromise.