The beauty mark
Features
1. E-commerce store with makeup, skincare, and accessories.
2. Course with visually rich layouts, and clear CTAs.
3. Responsive web and mobile design ensuring seamless browsing.
4. Integrated booking for services and course enrollment sections.
5. Structured category navigation: Brands, Accessories, Face, Brows, Body, etc..
The Challenge
The Beauty Mark needed a sophisticated yet intuitive platform that combined online beauty training with an e-commerce storefront—two distinct user journeys that had to feel connected under one brand. It was essential to streamline navigation between courses and products, preventing friction in user flow. Visual branding had to feel polished and consistent across pages while maintaining fast performance, especially with high-res images and course previews. Facilitating course enrollment, product purchases, and service bookings all within one site demanded a carefully optimized UX and checkout experience.
The Approach
We took a user-centered approach, aiming to blend clean aesthetics with practical functionality. The goal was to create a site that’s both visually appealing and easy to navigate.
1. Unified, Dual-Flow UX
We architected two primary navigational flows: one for Courses and another for Shop. These were visually distinguished yet cohesive—users could explore tutorials and course bundles or shop beauty products without losing context. Clear CTAs such as “Enroll Now” and “Add to Cart” guided users smoothly toward conversion.
2. Visual Cohesion & Trust
Clean typography, stylish product/course cards, and curated color palette delivered a premium yet approachable aesthetic. Trust elements—like testimonials, course previews, policy links, and newsletter subscription—were strategically placed to reinforce credibility and encourage engagement.
3. Performance-First WooCommerce Build
We optimized front-end performance by implementing image compression, caching, and streamlined scripts. The checkout experience—whether booking a course, service, or purchasing a product—was tailored for simplicity and speed, ensuring low drop-off rates across all devices.