Qutiee
Features
1. E-commerce store for skincare and wellness products.
2. Triple-language support (Arabic, Turkish, English) via subdomains.
3. Responsive web & mobile design with vibrant brand aesthetic.
4. Integrated customer testimonials and social proof.
The Challenge
Qutiee needed a scalable, multilingual storefront that conveyed its youthful, joyful brand identity and showcased self-care products vibrantly. Implementing Arabic, Turkish, and English required a clear structure and content management strategy. In addition, the platform had to deliver smooth e-commerce experiences—visual shopping, blog content, customer reviews—while ensuring performance across devices and languages. Creating cohesion in design and UX while managing different reading directions (LTR vs RTL), subdomain structure, and logistical elements (currency, language toggles) added complexity to the build.
The Approach
We took a user-centered approach, aiming to blend clean aesthetics with practical functionality. The goal was to create a site that’s both visually appealing and easy to navigate.
1. Tri-Language Subdomain Architecture
We structured the site using separate subdomains to clearly segment Arabic, Turkish, and English versions. Each subdomain retains the visual brand but loads localized content, currency formats, and reading direction (RTL for Arabic), while ensuring SEO-friendly implementation and consistent navigation.
2. Cohesive, Brand-First Graphic Design
The design palette, typography, and imagery remain uniform across all versions, delivering a playful yet clean aesthetic that aligns with Qutiee’s “joyful self-care” ethos. Localized banners, regional promotions, and blog highlights adapt visually while keeping styling elements unified to reinforce brand identity.
3. E-commerce Performance & UX Tuning
All subdomains feature optimized layouts for fast product discovery. Key UX elements—product pages, blog posts, testimonials—are responsive and performance-tested, with lazy loading for images, smooth navigation, and quick checkout flows. Language switches, currency displays, and content toggles are optimized for clarity and trust, ensuring customers across geographies enjoy a seamless experience.